I watched my first Superbowl yesterday (last year I took advantage of the fact that I was going to be the one of the very few people in America not watching the game and so went snowboarding instead - had the slopes all to myself. Brilliant) and what an experience it was. I showed my absolute ignorance of all things Superbowl on Friday evening when I told a friend that I wasn’t bothered about watching because of all the ad breaks: he swiftly pointed out that that was The Point and so I decided to keep an open mind and see what it was all about. Myself and a few friends watched at a local bar and although I really didn’t (and still don’t) have much of a clue about what exactly was going on, I did get swept up in the excitement and found myself whooping enthusiastically, especially in the last few minutes - what a disappointment for the blue guys though, after such a great unbeaten run. Or was that the white jerseys? Hmm. I was intrigued by how slowly the clock ticked: when there were only 3 minutes left, I decided to hang on going to the loo as I didn’t want to miss the final whistle, and then half an hour later when I saw that there were still 2 minutes and 36 seconds left, I decided to take the chance. What I found even more interesting though is the fact that whilst the folk in the bar would chat and eat and drink while the ball was live, you could have heard a pin drop the second an ad came on: everyone stopped talking instantaneously and had their eyes glued on the screen. And although I heard a few people say that they thought the ads were better in previous years, I still really enjoyed them, in particular the Budweiser dog and pony (which took USA Today’s top Admeter spot), even more so when I watched a video of the inspiration for the ad on another blog . Thanks guys - very funny indeed.
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